Pushpa
Pressfacts, story and media kit
Writing about families caring for a parent from afar? Here's what you need, and who to talk to
Press enquiries: system@dayzero.ai
at a glance
why it's called pushpa
Alankrit Utkarsh's grandmother, Pushpa, was treated for months between Delhi and San Jose for what doctors believed was pancreatic cancer, while her family, spread across three countries, tried to keep up. Surgery showed it was never cancer
The product is built on what that family was missing: someone checking in every day, every report in one place, and everyone reading the same story
coverage
Pushpa is new and hasn't been covered by the press yet. These articles are about Day Zero, the company behind it, and its earlier AI products
media kit
The logo, colours, type and images, free to use in coverage of Pushpa. The product images are AI-generated illustrations; please credit them as “Pushpa”
The Pushpa mark PNG, 512 × 512
Logo
Keep clear space around the mark of at least half its height. Use the PNG above, never a redrawn version
Colours
Tap a colour to copy its hex code
Type
No full stop at the end of a headline or a short line. Plain words over jargon, always
Writing about Pushpa
- Pushpa, with a capital P
- “Pushpa calls”, “Pushpa noticed”, as you’d write about a person
- The mark on white, on Pushpa blue, or on a photo of the sky
- PUSHPA, pushpa or Pushpa AI
- Recolouring, stretching or adding effects to the mark
- Calling Pushpa a doctor or a medical service
About Pushpa, to paste
Pushpa is an AI health companion for families looking after a parent in India. Pushpa calls older parents every evening on their regular phone, in Hindi, English or Hinglish, keeps their medicines, reports and conditions in one place, and sends the whole family a short report every morning, wherever they live. Pushpa is made by Day Zero in New Delhi.